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§ 01 · Campaign Strategy · Data & Analytics
Turnkey campaign management and micro-targeting for a high-stakes assembly election.
Deployed end-to-end voter sentiment tracking, optimized booth-level mobilization strategies, and engineered data-driven voter targeting that shifted close-margin assembly seats.
§ The Challenge
The campaign was fighting on multiple close-margin seats with no unified view of voter sentiment, fragmented ground teams, and ad spend that could not be tied to booth-level outcomes.
§ The Approach
- 01
Built a real-time voter sentiment tracking system across target assembly segments.
- 02
Mapped booth-level micro-targeting priorities and aligned ground mobilization to the data.
- 03
Reallocated media and field resources toward segments with the highest swing potential.
§ Outcomes
+4.2%
Swing in target segments
9
Close-margin seats shifted
2,400+
Booth coverage optimized
"For the first time we were making campaign decisions with the same speed the battlefield was changing."
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02 · Public Policy · Research & Governance
Ground-up impact assessment and optimization of state welfare schemes.
03 · Digital Media · Narrative Building
Re-architecting a leader’s digital persona and narrative across platforms.
04 · Constituency Support · Grievance Redressal