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§ 03 · Digital Media · Narrative Building
Re-architecting a leader’s digital persona and narrative across platforms.
Built a dedicated 24/7 digital war room to counter misinformation, deploy rapid-response hyper-local content, and scale organic daily engagement ahead of major polling cycles.
§ The Challenge
The leader's online presence was reactive, inconsistent across platforms, and losing the daily narrative battle to better-organized opponents.
§ The Approach
- 01
Established a 24/7 digital war room with monitoring, response, and content pods.
- 02
Created a hyper-local content engine producing platform-native daily narratives.
- 03
Built a rapid-response protocol to counter misinformation within the first hour.
§ Outcomes
6.4×
Organic impressions growth
18 min
Avg response time
120+
Daily content pieces
"We stopped playing defense and started setting the agenda every single morning."
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